New York, NY / 2023
Glossier NYC draws inspiration from the brand’s origins and nuanced details that the in-house design team loves about New York City. The materiality of the store references the elegant, raw, utilitarian, and unfinished elements of a SoHo loft, complemented by refined details and elevated materiality. These resins, plasters, and red accents often show up in core Glossier design, but for our new home in SoHo they were reinvented into exclusive new features.
Creative Direction + Collaborators
Marie Suter, Adriana Deleo, Kendall Latham, Charles Dorrance-King, Elena Howes, Photograhy By Sean Davidson.
